Several months ago we launched our service. It took us more time than we wished for. Some of our competitors even emerged before we did, and when we launched the product in its beta version, you can imagine it was still in ... Beta :)
This was frustrating. We thought (or at least hoped) to be the first out there with our new and cool idea, and after so much investment, we were not the first and not even the second. Our product in the beginning was not good enough (difficult to admit it, but it is true). Sounds familiar?
The question then became, "what are we going to do next?" will we fight or will we simply give up?
The methodical way to examine this question is not looking at the investment done, but to see if there is a potential future. We believed there was and we saluted to all our competitors since together we can increase the market awareness to our product and services. There is plenty of room to all of us.
We are now several months after and it starts to pay off. The product is becoming better and better. Users start to visit our website and write nice books and we get very excited reading these books. Feel free to check them at batalugu.com
Do not give up easily, this is the easy way. Nevertheless, if you think your future is totally blocked it would be stupid to bang your head against the wall.
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